Go2Cab encourages organisations to step back and construct a properly implementable (i.e. actionable) operational Business-First Blueprint (BFB). Driven by the business operational dynamics, we ask a vital few questions relating to things like why the organisation should exist, what the measurable objectives that gauge the success of such existence, what the services and capabilities required to validate the “perceived” justified existence of the business, what is the impact of services on various types of Customers, what is the current (versus sought) maturity of services and capabilities (taking into consideration the operational dynamics of the business), what is the cost of the desired operational maturity over time and so on.

Most organisations mistakenly focus on technology as the first step to improve business outcomes. A typical result of this classical approach is a new organisational renamed or rewired boxes with reporting lines justifying the “change” to achieve improvements. The reality is that much has stayed the same in the context of operational dynamics (i.e., the moving parts) of the business. Such organisations need to pay more attention to the architectural models required to translate business strategies and engineered processes to ensure meeting the measurable objectives of the target operating model.

The approach promoted by Go2Cab is too complicated. Sure, it is more complex if we use classical approaches, which lead to hundreds of posted notes, endless brainstorming sessions, and pushing opinions through various meetings and presentations until the louder voices and personal agendas win. The latter, at best, can ONLY lead to sub-optimal (if correct) decisions.